Vision Board

Capture your vision and product strategy

The vision plays an important role in bringing a new product to life: It acts as the overarching goal guiding everyone involved in the development effort. Equally important is the product strategy, the path chosen to attain the vision.

Created by

What's it about?

The Product Vision Board is a great tool to describe and visualise your product vision and your product strategy. It helps you capture and validate your ideas about the target group, the user needs, the key product features, and the value created for the company developing the product. The extended version of the Vision Board also allows you to capture key elements of your business model including the competitors, revenue sources, cost factors, and channels. The board works seamlessly with Lean Startup and Scrum.


Who made it?

Roman Pichler

Roman Pichler is a leading Product Management expert. He has more than 10 years experience in training and mentoring product managers and product owners, and in consulting companies to establish an effective product management function. Roman is the author of the book Agile Product Management with Scrum; he has created several powerful product management tools; and he writes a popular blog for product people.

Recent Toolkits