The Project Canvas

Quickly incorporate the key aspects of a design-related project accurately and without distractions or deviations to increase its chance of success

The Project Canvas was designed to visualize your project and develop a shared vision with all participants. It is composed of the 10 key elements at the core of design project.

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What is it about?

Inspired by Osterwalder’s Business Model Canvas, the canvas helps visalize projects by quickly focusing on the 10 key aspects of a design-related project accurately to increase its chance of success. The Project Canvas deliberately avoids deviations and distractions in the early stages of projects that can lead to exponential negative outcomes later on. The smart visualization of your project allows for a better comprehension of the big picture and, as for other visual canvases, it makes the relationships project elements more visible and noise free.


The 10 key elements of the Project Canvas are:

  • Users
  • User benefits
  • Goals
  • Participants
  • Activities
  • Deliverables
  • Risks
  • Milestones
  • Constraints
  • Scope - particularly what the project is not.

Who made it?

Jim Kalbach

Jim Kalbach is currently the Head of Customer Success at MURAL. Previously, he worked in various design-related consulting roles for large companies, such as eBay, Audi, SONY, Elsevier Science, LexisNexis, and Citrix.

Before moving back to the US in 2013 after living for fifteen years in Germany, he was the co-founder of the European Information Architecture conferences. He also co-founded the IA Konferenz, a leading UX design event in Germany.

For many years, he was an editor with Boxes and Arrows, a leading online journal for user experience information. He also served on the advisory board of the Information Architecture Institute in 2007 and 2005.

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