What's it about?
Inspired by the New News Process, Business Model Canvas, and the Lean Canvas, the Journalism Lean Model Canvas is designed to focus on a strong “Why?” and being “Lean.” It encourages an entrepreneurial state of mind among journalists so that good, meaningful questions are pitched and addressed early for viable, publish-worthy projects and solutions. The canvas focuses on the following key questions:
- Impact Metrics/KPI?
- Value Proposition/Legitimacy?
- Storytelling Strategy/Project lifecycle?
- Content Packaging?
- Audience Segments/Core target?
- Cost Structure?
- Revenue Stream?
Who should use it
As the name suggests it is tailor made for journalists. Essentially, the Lean Journalism Canvas has been considered vital exercise by freelance journalists (and students in journalism) to raise funds for their projects, in particular using crowd fundraising.