My Social Business Model Canvas

Are you seeking to make the world a better place?

My Social Business Model helps social entrepreneurs formalize their social ideas and structure a fully developed business model. MySBM is dedicated to social enterprise development through economic modelling of the social project.

Created by

What's it about?

Inspired by Alex Osterwalder’s Business Model Canvas and collaboratively created by more than 300 international experts working on 2500 social projects on the "Imagination for People" platform, My Social Business Model (MySBM) offers a version adapted to the social economy. It gives users a questioning grid needed for the conception of a well-thought and well-reasoned social project. MySBM is structured around the following 8 sections:

  1. Social challenge
  2. Shared value
  3. Catalysts
  4. Solvability
  5. Key competencies
  6. Financial stability
  7. Impact
  8. Scaling 

Who should use it

Great starting point for researchers, collaborators, donors, social innovators (social entrepreneurs & intrapreneurs) and engaged citizens to define their strategy, economic model and deployment plan step by step.

Who made it?

Frank & François

Frank Escoubès and François Burra, respectively founded and managed the web 2.0 collaborative platform “Imagination for People”. Together they promoted design thinking, and built MySBM, social enterprise collaborative planning and economic development model.

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