Business Model Canvas

Develop and document business models

The Business Model Canvas is a strategic management and entrepreneurial tool. It allows you to describe, design, challenge, invent, and pivot your business model.

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What's it about?

The Business Model Canvas is a strategic management and lean startup template for developing new or documenting existing business models. It is a visual chart with elements describing a firm's value proposition, infrastructure, customers, and finances.


Who should use it?

The Canvas is popular with entrepreneurs and intrapreneurs for business model innovation. Fundamentally, we find it delivers three things:

Focus: Stripping away the 40+ pages of ‘stuff’ in a traditional business plan, we’ve seen users of the BMC improve their clarify and focus on what’s driving the business (and what’s non-core and getting in the way).

Flexibility: It’s alot easier to tweak the model and try things (from a planning perspective) with something that’s sitting on a single page.

Transparency: Your team will have a much easier time understanding your business model and be much more likely to buy in to your vision when it’s laid out on a single page.

Who made it?

Alexander Osterwalder

Alexander Osterwalder is a Swiss business theorist, author and consultant, known for his work on business modeling and the development of the Business Model Canvas.

Born in Winterthur, Osterwalder obtained his MA in Political Science in 2000 at the University of Lausanne, where in 2004 he also obtained his PhD in Management Information Systems under Yves Pigneur with the thesis, entitled "The Business Model Ontology - a proposition in a design science approach."

In 1999 Osterwalder co-founded his first startup, which supplied education in online trading and investing. He was journalist for the Swiss business magazine BILANZ in 2000-01, and Senior Research Fellow back at the University of Lausanne from 2000 to 2005 in the time he finished his PhD research. In 2006 he founded, and in 2010 he co-founded the consultancy firm Strategyzer.

In the late 2000s "Osterwalder and a team of 470 co-creators published a very attractive and popular model for describing business models: the Business Model Canvas. The Business Model Canvas offers you an excellent model to further develop your ideas about the business model for monetizing data."

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